Brand Value?

Below is a picture I took this morning of a valuable McLaren Formula 1 display car which has been the victim of China's continued lack of appreciation of brand value.















Clearly, the people who were responsible for creating/constructing this display stand outside one of Shanghai's busiest KTV outlets were focussing on how to make it as cheaply as possible rather than considering:

1. The value of the display car (and the duty of care that should go with that)















2. The value of the Johnnie Walker brand (and the duty of care that should go with that)

3. Optimising the media value of the premium outdoor display area negotiated with this leading Johnnie Walker outlet (which would have cost a LOT more than the display stand)














As I have written on these posts previously, China is reactive, not proactive. So it is likely that this stand will now be rebuilt in a few hours, and the car will be patched up/subsequently repaired. The cost of this remedial work will far exceed what doing it right in the first place would have cost. But that is a very familiar story in China and it shows no sign of changing.


Keep Walking.