I was fortunate enough to take a trip on the Shanghai-Beijing high speed railway a couple of weeks ago. At prices similar to flights, this is not a cheap experience and some forward thinking brands are already marketing to the captive premium audience in the waiting hall, eg: Cadillac:
I was interested to note that Tibet 5100 had secured the exclusive rights to distribute a free bottle of water to every passenger. Surely a great opportunity to educate the fledgling brand's target audience on the provenance of this water through some effective display techniques and information leaflets? But no...here is the Tibet 5100 (Premium) mineral water distribution point at Hong Qiao station:
Someone tell me why no one cares?
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