If Retail in China is going to develop then it needs to learn service culture - and quickly.
The rapid growth of TaoBao and numerous other on line retailers will already be creaming off the most discerning, confident and knowledgeable shoppers who shun the crowded malls in favour of the convenience of shopping from the comfort of their home.
I visited a store in Shanghai this weekend with an intention of spending on a pre-researched major purchase. However, when a simple request for more specific details was rejected by the store staff because they could not be bothered to find out, I walked out.
I accept that China does not have a natural service culture, but I have seen first hand that the hotel companies are working hard to train this into their people. Unfortunately, the retailers are not, and it seems they will only learn their mistake when their shops are in future only visited by the simply curious who do not have any money to spend.
Saturday, 16 July 2011
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